Considering the fast pasted world that we live in, it is considered that it is harder for one to give you their time as than it is to give their money. Putting this into consideration, one will not be hard pressed to come to hear that a seminar ended up lacking a high turnout. The common assumption that ends up arising is that there is a lack of interest. In contrast, the factor that failed to be actualized during the marketing of the seminar is rather was its intention. As a result, the money spent and time put in the seminar often ends not being recuperated back as thought.
When it comes to seminar marketing, getting the time right might just prove to be either your success or downfall. Of all the seminars that ended up registering low turnouts, it is usually due to timing. As an example, suppose we have a short seminar that is to take place in April. The seminar marketers prepare letters that are well documented and are sent to the attendees’ twelves week before the event. Given that the seminar is a short one, the general rule is that if the seminar is short, so should the announcement period be. From this then, the convenient time for sending the letters should be two to four weeks to the event itself.
The timing is just right but have the correct attendees been served with the letters of invitation? One should ensure that a proper research is put into the target list of attendances. Suppose that the seminar that is planned will be about networking in technology. Despite the topic being well thought out and the mailing packages, the recipients of the mails end up on software developers rather than network administrators. With no doubt, the attendance rate will be poor. By conducting a proper identification of the targeted mailing list then the seminar might have not been unsuccessful.
The idea of having marketing partners is not put into consideration whereby the attendance might increase as a result. Resources get pooled together when marketing partners of a seminar come together. Through this pulled pool of resources, the mailing lists can be increased in order that as many potential attendees can be reached. In order that the event may seem more relevant to the attendees, having a list of presenters makes this possible.
When it comes to the issue of paying, a lot of seminar marketer think of ensuring no money paid’. What most do not understand is that by making the event to free, it creates the impression to that the event is just for passing time. Attendees whom consider the event as serious often pay the fee in order to attend. In return to monetary terms attendees expect to gain value. Should the seminar be able to deliver on its stated value, then one is able to build a reputation on which people can rely on. Not all seminars need to be priced since not all of them will be successful. From this we get the impression that success can be achieved if all factors in seminar marketing are observed.