Considering the fast pasted world that we live in, it is considered that it is harder for one to give you their time as than it is to give their money. Putting this into consideration, one will not be hard pressed to come to hear that a seminar ended up lacking a high turnout. The common assumption that ends up arising is that there is a lack of interest. In contrast, the factor that failed to be actualized during the marketing of the seminar is rather was its intention. As a result, the money spent and time put in the seminar often ends not being recuperated back as thought.
When it comes to seminar marketing, getting the time right might just prove to be either your success or downfall. Of all the seminars that ended up registering low turnouts, it is usually due to timing. As an example, suppose we have a short seminar that is to take place in April. The seminar marketers prepare letters that are well documented and are sent to the attendees’ twelves week before the event. Given that the seminar is a short one, the general rule is that if the seminar is short, so should the announcement period be. From this then, the convenient time for sending the letters should be two to four weeks to the event itself.
The timing is just right but have the correct attendees been served with the letters of invitation? One should ensure that a proper research is put into the target list of attendances. Suppose that the seminar that is planned will be about networking in technology. Despite the topic being well thought out and the mailing packages, the recipients of the mails end up on software developers rather than network administrators. … Read More